Dynasty can trace its history back to 1998, when it was established by the brothers Bhavin & Hiten Shah – whose parents had spent more than four decades in the designer fashion industry. Making the most of the knowledge about the profession that they’d been handed down, the pair got to work with creating an occasion-wear label that that has gone on to sell to the finest UK, Irish and European boutiques.
During the first stage of its evolution, Dynasty Clothing concentrated solely on the supply of well-designed evening and cocktail-wear – which it did for some eight years. This is the original Dynasty label, which continues today with its emphasis on the middle to upper end of the market. The success of this original specialism, however, led the company to add four more labels to its portfolio.
These labels are:
Annika, which is a label that offers timelessly elegant occasion-wear, for the day and night and for a range of circumstances ranging from the races and executive work parties to mother of the bride. This label generally uses fabrics that are exclusive silks and velours printed with designs that have been especially selected for them.
Yasmin: this arm of the company can actually trace its history back to the original Dynasty label, but now operates as a brand of its own. It specialises in fashionable and sexy – but affordable – prom wear for University graduates and school leavers, with man-made fabrics such as satins and taffetas frequently been used in order to keep prices down.
Dynasty Bridal, which makes use of the most gorgeous fabrics and embellishments to produce a range of exquisite bridal gowns. As with Dynasty’s other brands, however, Dynasty Bridal also places a strong emphasis on affordability, ensuring that whatever your requirements, you can have the perfect dress ready for the big day.
Viviana: this is Dynasty’s newest brand, with a focus on high-end occasion and evening-wear for the more curvaceous figure. Covering sizes 14 to 28, the label lives up to its name – meaning one that is vivacious and full of life – with the design and creation of the perfect plus size fashions, under the leadership of an industry expert with more than two decades of success with other plus size brands.
To this day, Dynasty is continually keeping its eye on the latest trends from the catwalks of Europe, making use of luxurious fabrics such as velvets, silks, leathers and suedes in the creation of sexy and fashionable occasion wear for the confident woman.
Recent successes include the wearing of Dynasty costumes by the likes of Miss Universe Great Britain Chloe-Beth Morgan, Lydia Bright from The Only Way Is Essex and Jocelyn Brown from ITV1′s Popstars to Operastars.
Other recent accolades to fall Dynasty’s way include being ranked in the top 5 best-selling evening dress brands of the week in the Drapers Occasionwear Special on 6th May 2011, whilst the firm also continues to make regular appearances at trade shows across the UK and Europe, flaunting its latest seasonal collections.